One of the best ways to promote your brand and products in China is to work with influencers or KOLs (key opinion leaders) who are able to sell hundreds or millions of products in a short period of time. In China, influencers and KOLs are public figures that have had a huge impact on brands in recent years. Although their audience is smaller than that of celebrities, they are also cheaper than celebrities. This means that even with a small budget, you can hire an influencer to market for you. Since the fees paid are lower, you can even hire multiple influencers or KOLs to promote your products. This will enable your brand to get more positive reviews on forums, social media, and other websites in China. Brandoro can help you connect with the right Chinese influencers or KOLs to write articles, record short videos, and provide live broadcast services for your products.
Our Advantages
① We have a deep understanding of the ecological environment of Chinese influencer marketing and Chinese KOL marketing. We know how to effectively carry out influencer marketing and KOL marketing activities in the cultural and business context of China.
② Having a wide network of resources is a major advantage of Brandoro in the field of Chinese influencer marketing and Chinese KOL marketing. We have established close cooperative relationships with many influencers and KOLs in different fields and styles, and can accurately match the most suitable promotion partners for enterprises.
③ In terms of strategy formulation, Brandoro uses its rich experience and professional team to tailor Chinese influencer marketing and Chinese KOL marketing plans for enterprises to ensure that marketing activities can accurately reach the target audience.
④ For content creation, We are well aware that high-quality and attractive content is crucial in Chinese influencer marketing and Chinese KOL marketing. We work with influencers and KOLs to create unique marketing content that meets the preferences of Chinese consumers.
⑤ Data-driven decision-making is one of Our core competitiveness in Chinese influencer marketing and Chinese KOL marketing services. Through the analysis of a large amount of data, we can accurately evaluate marketing results, adjust strategies in a timely manner, and improve return on investment.
⑥ In terms of brand protection, Brandoro always pays attention to maintaining the brand image and reputation of the company when carrying out Chinese influencer marketing and Chinese KOL marketing activities.
⑦ Brandoro also provides one-stop Chinese Internet celebrity marketing and Chinese KOL marketing services, from early planning and resource matching to mid-term execution and supervision, and then to later effect evaluation and optimization, to escort enterprises throughout the whole process.
FAQ
What is the entire cooperation process like and how long does it take to prepare?

The cooperation process generally includes steps such as demand communication, influencer screening, program planning, content creation, review and modification, and release and promotion. It usually takes 2-4 weeks from the beginning of preparation to formal promotion, but the specific time will vary depending on the complexity of the project and the influencer's schedule. At each stage, we will keep in close communication with you to ensure smooth progress.


How do you select influencers suitable for our brand?

We have a complete influencer screening system. First, we will conduct an in-depth analysis of your brand positioning, target market, and marketing goals. Then, based on these factors, we will screen in our influencer resource library, taking into account the influencer's fan portrait, content style, interaction rate, influence, and fit with your brand. For example, if your brand is a fashion brand, we will give priority to influencers who have a deep influence in the fashion field and whose fan base is mainly young fashion enthusiasts.


Are the fans of these influencers real and effective?

Before cooperation, we will conduct strict evaluation and analysis of the fan data of the influencer, including the growth trend, activity, and geographical distribution of fans. At the same time, we use third-party tools and data analysis platforms to verify the authenticity of fans. In addition, most of the influencers we choose are active in related fields for a long time and accumulate fans through high-quality content. Their fan loyalty and activity are usually high.


On which platforms can we use influencer marketing in China?

Common platforms include Douyin, Xiaohongshu, WeChat, Kuaishou, Weibo, Toutiao, Bilibili, etc.


How will influencers promote our products or services?

The promotion methods are very diverse. It may be through sharing videos of product trials and reviews to attract fans with real experience. It may also be to cleverly integrate your products into the scenes of daily life and make soft recommendations. Or hold online interactive activities, such as lucky draws, Q&A, etc., to increase fan participation. The specific form will be customized according to the style of the influencer and the characteristics of your brand to ensure that the promotion is natural and attractive.


How to measure the effect of influencer marketing?

We will evaluate the effect through a series of indicators, such as direct data such as the exposure, likes, comments, and reposts of the content released by the influencer, as well as indirect data such as the growth of search volume of brand keywords, changes in website traffic, and sales conversion. At the same time, we will also pay attention to the change in fans' attitude towards the brand and the effect of word-of-mouth communication.


How to communicate and coordinate with influencers during the cooperation process?

We have a dedicated project team responsible for communication and coordination with influencers. We will clearly convey your brand needs and promotion points to the influencers, supervise the content creation process, and solve possible problems in a timely manner. At the same time, we will provide you with regular communication reports to keep you updated on the latest situation of the cooperation.


If the effect is not ideal, what are the improvement measures?

If the initial effect does not meet expectations, we will analyze the reasons with you, which may be due to improper selection of influencers, insufficient content attraction, or inappropriate promotion timing. Then, according to the analysis results, timely adjust the strategy, such as changing influencers, optimizing content, or adjusting promotion time and channels.


How to avoid legal risks in influencer marketing?

Before cooperation, we will sign a detailed contract with the influencer to clarify the rights and obligations of both parties, including compliance with laws and regulations, and ensuring that the content is authentic and legal. At the same time, our legal team will supervise and review the entire marketing process to ensure compliance.


If an influencer experiences a negative incident, how should it be dealt with?

We will closely monitor the dynamics of influencers and formulate response plans in advance. If an influencer has a negative incident, we will quickly assess the potential impact on your brand and take corresponding measures, such as issuing a statement in a timely manner, adjusting the promotion strategy, or replacing the cooperating influencer, to minimize the negative impact.


How to ensure that the marketing content complies with China's laws, regulations and cultural？

Our team has professionals who are familiar with China's laws, regulations and culture, and will strictly review and guide the content created by influencers. Clarify the boundaries and precautions of the content in the planning stage to ensure that all marketing content is legal and compliant, and respect China's cultural traditions and values.


Why hire a Chinese influencer agency?

China's influencer market is vast and wild, with thousands of fake accounts, and some influencers will even deceive you. Working with an organization that understands this field can minimize your investment risks and increase your return rate.


How is the cost of influencer marketing services calculated?

The cost usually depends on factors such as the influencer's popularity, number of fans, form of cooperation, and duration and scope of promotion. The cost of influencers with high popularity and large number of fans is relatively high, and the cost of in-depth cooperation and long-term promotion will also increase accordingly. We will provide you with a detailed list of expenses and budget plans to ensure that you understand every expenditure clearly.


How to choose influencers with a limited budget?

Even if the budget is limited, we can find you cost-effective influencers. For example, some emerging but potential influencers have high fan activity and strong interactivity. Although they may not be as well-known as top influencers, they have a certain influence in specific fields or regions and can bring you precise marketing results.


Get in Touch

客户留言

  • First Name*

  • Last Name*

  • E-mail*

  • WhatsApp

  • Line

  • WeChat

  • Country*

  • Website / Company Name*

  • What projects are you interested in? (Multiple options available)*

    • E-commerce
    • Digital Marketing
    • SEO & SEM
    • Video Production
    • Advertising
    • Website Design
    • Chinese Wikipedia Writing
    • Press Release Distribution
    • Brand Identity Design
    • Rebranding Solutions
    • Campaign Activation
    • Influencer Marketing
    • Company Registration
    • Accounting & Tax Filing
    • Trademark｜Patent｜Copyright
    • Shop Design & Decoration
    • Others

  • Annual Marketing Budget（USD）*

    • <$10,000
    • $10,000 - $50,000
    • $50,000 - $300,000
    • $300,000 - $1,000,000
    • $1,000,000 - $5,000,000
    • >$5,000,000

  • Please briefly describe your needs.

    I have read and agree with 《Privacy Policy》

Our Services

Brandoro

布蓝德