Due to China's Internet firewall system, Chinese websites cannot use common SEO tools such as Google, Semrush, Moz, Similarweb, Majestic, Ahrefs, etc. to effectively analyze Chinese websites and Chinese keywords. Therefore, we need to use Chinese SEO tools. The following are common free webmaster tools in China and corresponding international SEO tools. If you are worried that you can't understand Chinese when using Chinese webmaster tools, you can use the translation function of Google Chrome to translate the web page into your native language.

Chinese Tools VS Global Tools

Function: You can query domain information, web page collection, keyword ranking, website backlinks, friendly links, website opening speed, server information, Google PR value, Baidu weight, etc.
https://www.aizhan.com/
https://www.semrush.com/
Function: You can query domain information, web page collection, keyword ranking, website backlinks, friendly links, website opening speed, server information, Baidu weight, etc.
https://tool.chinaz.com/
https://moz.com/
Function: Understand the rise and fall of keyword search volume, user age, gender, interests, region and other distribution data.
https://index.baidu.com/
https://trends.Google.com/trends/
Function: It can be used for keyword research and expansion. For users who have launched search promotion, it can track key indicators such as ad impressions, clicks, click-through rate, conversions, conversion costs, etc. in real time.
https://e.baidu.com/
https://ads.Google.com/
Function: You can check which keywords bring traffic to the website, the total index volume of the website, the number of times the spider crawls the website every day, etc. You can also actively push the newly generated content links of the website to the search engine, shorten the time for the crawler to find the link, and speed up the collection speed.
https://ziyuan.baidu.com/
https://search.Google.com/search-console/about
Function: Statistics of website page views (PV), number of visits, number of unique visitors (UV), number of new visitors, number of IP addresses, bounce rate, average visit duration, average number of pages visited, number of conversions, conversion rate and other indicators.
https://tongji.baidu.com/
https://marketingplatform.Google.com/about/analytics/
Function: Can be used for precise search, search for pages where the keyword appears in the title, search for pages where the keyword appears in the URL, etc.
https://www.baidu.com/gaoji/advanced.html
https://www.Google.com/advanced_search

Other Free Chinese SEO Tools

Function: Baidu officially verifies the authenticity of information on Chinese websites and conducts comprehensive reputation ratings on websites in China based on the merchant's credit record, business performance, and operational strength.
https://trust.baidu.com/vstar/official/index/
Function: Baidu Hot Search can display the most popular topics and search terms in Chinese society in real time. Through Baidu Hot Search, people can quickly understand the hot spots in the current society and the public's interests.
https://top.baidu.com/board
Function: 17CE can quickly detect the website's Internet speed in different countries or regions and provide clear report data.
https://17ce.com/

Other Free Global SEO Tools

Function: Google PageSpeed ​​Insights can evaluate the performance of a website on mobile and desktop devices and provide detailed optimization suggestions. For example, it can point out which images are too large and need to be compressed, whether the CSS and JavaScript files of the web page need to be simplified, etc.
https://pagespeed.web.dev/
Function: Users can set specific keywords, such as brand name, product name, competitor name, etc. When there is new content on the Internet containing these keywords, Google Alerts will send email reminders to users.
https://www.Google.com/alerts?hl=zh-CN
Function: The Wayback Machine periodically crawls web pages on the Internet and archives snapshots of these web pages. Users can enter the URL of a web page to view archived versions of the web page at different points in the past.
https://web.archive.org/
Function: Bing Webmaster Tools can check the external links of different websites, which keywords bring traffic to the website, the total index volume of the website, the number of times the spider crawls the website every day, etc. It can also actively push the newly generated content links of the website to the search engine, shorten the time for the crawler to find the link, and speed up the collection speed.
https://www.bing.com/webmasters/about

Brandoro

布蓝德