Chinese SEO and SEM can help you accurately target your audience. Using advanced technology and data analysis, you can accurately find Chinese user groups that are interested in your products or services, achieve more targeted marketing, and improve marketing effectiveness and ROI. It can also promote business growth. When your website gets a higher ranking in the Chinese search engine results page and attracts more traffic through effective SEM advertising, the chances of converting potential customers are greatly increased, bringing more business opportunities to your company. Chinese SEO and SEM can significantly improve brand visibility. In the highly competitive Chinese online environment, by optimizing your website and placing targeted ads, more potential customers can discover your brand, thereby increasing brand exposure. By continuously providing valuable content and high-quality user experience through Chinese SEO, you can establish a good brand image in the minds of Chinese users and enhance users' trust and loyalty to your brand.
Baidu is considered the Google of China and is the most popular Chinese search engine, accounting for about 70% of the Chinese market, compared to Google's 4% market share in China. Also, ranking on Baidu works differently than what you are used to on Google. Baidu's algorithm prioritizes Chinese content and websites, so Chinese SEO is essential to increase website visibility. Our team of experts specializes in Chinese SEO & SEM and has the expertise you need to optimize your Chinese website.

What is the difference between SEO & SEM ?

① SEO (Search Engine Optimization): Optimize the website's content, structure, code, etc. to improve the ranking in search engine natural search results. SEO usually requires a long period of investment and continuous optimization, and the cost is mainly in manpower and time, but in the long run, it is relatively stable and the cost may gradually decrease. SEO focuses more on long-term brand building and natural traffic growth. ② SEM (Search Engine Marketing): Includes SEO and paid search engine advertising, such as search engine bidding rankings. Paid advertising in SEM requires payment by click or display, and the cost may be high, but it can obtain traffic in a short period of time. SEM focuses more on quickly obtaining target traffic and conversions in the short term.

Common Methods of Chinese SEO

① Chinese SEO should first focus on keyword selection and optimization. In-depth research on the search habits and needs of target users in the Chinese context, and accurate positioning of highly relevant keywords are the basis of Chinese SEO.
② High-quality Chinese content creation is the core. Rich, valuable Chinese articles that naturally integrate keywords can attract users and gain recognition from search engines. At the same time, reasonable title and description optimization are crucial to improving Chinese SEO results.
③ Website structure optimization is also an important part of Chinese SEO. Clear page layout, concise URL structure, and good internal link settings can help search engines better crawl and index website content.
④ Chinese SEO optimization is also indispensable for images and videos. Adding accurate Chinese descriptions and alt tags to images, and providing detailed Chinese titles and introductions to videos can improve the search visibility of multimedia content.
⑤ Chinese SEO on mobile devices is also becoming increasingly important. Ensure that the website loads quickly, has good display effects, and has a convenient operating experience on mobile devices, in line with the mobile browsing habits of Chinese users.
⑥ Build authoritative and relevant backlinks from Chinese websites to improve your website's ranking in the Chinese search engine Baidu.
⑦ Build an XML sitemap suitable for Chinese search engines so that Chinese search engines such as Baidu can better include your website.
⑧ Social signals also have a certain impact on Chinese SEO. Actively promoting website content on Chinese social media platforms, increasing sharing and interaction, can increase the popularity and influence of the website.
⑨ Regular monitoring and analysis of Chinese SEO data is essential. By tracking indicators such as keyword rankings and traffic changes, timely adjust optimization strategies to adapt to the ever-changing Chinese search engine algorithms. We provide you with a full range of Chinese SEO services with rich experience and professional technology. We will deeply understand your business needs and customize exclusive Chinese SEO solutions to help your website stand out in the Chinese search field.

Baidu Marketing Program

① Pay-per-click advertising (PPC): Much like Google's Ad Words, positioning in Baidu PPC is not just about keywords, it also involves understanding the nuances of your audience's search intent and behavior. By working with us, you can take advantage of our experienced Baidu PPC expertise. ② Search Engine Optimization (SEO): While Baidu PPC can help kickstart your project and get traffic in the beginning, SEO strategies are more beneficial in the long run. In fact, organic traffic is higher quality than paid traffic, and your organic traffic will play an important role when your competitors decide to bid higher than you on your keywords. The results of organic traffic may not appear in front of paid ads, but they still generate high-quality traffic that cannot be ignored.

Baidu SEO Keyword Setting Tips

① Baidu SEO requires us to select keywords accurately. In-depth understanding of the target users' search intent, combined with industry characteristics and market trends, to dig out keywords that are highly relevant to the business and have search volume, this is the basis of Baidu SEO.
② In Baidu SEO, the layout of keywords is also very critical. Reasonable distribution of keywords in page titles, meta descriptions, text content, image alt tags, etc. can not only ensure natural fluency, but also highlight the key points and improve Baidu SEO effects.
③ Long-tail keywords cannot be ignored in Baidu SEO. Although they have relatively small search volumes, they are more accurate and less competitive, and can bring more targeted traffic to the website. They are an important part of Baidu SEO optimization.
④ Analyzing competitors' keyword strategies is equally important for Baidu SEO. Understanding the popular keywords used by peers on Baidu, learning from them and innovating, will help us stand out in the Baidu SEO competition.
⑤ The density of keywords needs to be controlled just right in Baidu SEO. Too high may be regarded as cheating, and too low will make it difficult to reflect relevance. Usually the keyword density is kept at around 6%, which is more in line with the specifications of Baidu SEO.
⑥ Because Baidu spiders often encounter poor connections, they are notorious for crawling only the first 100k to 120k bytes of content. So put the most important keywords at the top of each page.
⑦ Like other search engines, Baidu likes frequently updated content. Regularly updating and optimizing keywords is also the key to Baidu SEO. As the market and user needs change, keywords must be adjusted in a timely manner to adapt to the dynamic environment of Baidu SEO.
⑧ Baidu spiders cannot recognize Flash or JavaScript yet, so stick to simple HTML. In addition, there is also ample evidence that Baidu spiders may ignore iFrame content, so minimize Frame and iFrame.
⑨ Monitoring keyword ranking changes is essential in Baidu SEO. Brandoro will understand the performance of keywords through data analysis in order to improve Baidu SEO strategies in a timely manner. We have rich Baidu SEO experience and know the secrets of keyword setting. We can provide you with professional Baidu SEO services to help your website occupy a favorable position in Baidu search results.

Commonly Used Baidu Tools

① Baidu Index: Similar to Google Trends, you can view the performance of Chinese keywords on Baidu. https://index.baidu.com/v2/index.html#/ ② Baidu Marketing: Similar to Google Ads, it is used to mine and expand Chinese keywords. https://e.baidu.com/ ③ Baidu Resource Platform: Similar to Google Search Console, it allows you to view the ranking and performance of Chinese websites. https://ziyuan.baidu.com/?castk=68312mn74df06b052d747 ④ Baidu Advanced Search: Similar to Google Advanced Search. https://www.baidu.com/gaoji/advanced.html ⑤ Baidu Reputation: Get your Chinese website officially certified on Baidu to improve the ranking and authority of Chinese websites. https://trust.baidu.com/vstar/official/index/ ⑥ Baidu Hot Search: Find the latest Chinese industry hot words. https://top.baidu.com/board ⑦ Baidu Statistics: Similar to Google Analytics, it can be used for website traffic analysis, user behavior analysis, audience analysis, etc. http://tongji.baidu.com

Tips for off-site SEO

① Baidu will rank your news posts. To take full advantage of this feature, you must submit your news posts to the Baidu News Protocol. This will help more visitors flock to your site. Post relevant content, videos, and pictures on as many Chinese websites as possible to promote your brand. ② For any off-site marketing you do, it is important to use simple Chinese characters as anchor text back to your site. The best case scenario is to use Chinese characters throughout the post, as this will be more attractive to Baidu.

Link Optimization Tips

① For Baidu, it is more important to get links from Chinese websites than from English websites. ② URL optimization of English websites is more important, but for Chinese search engines, URL optimization of Chinese websites is not important. ③ Although Baidu does not attach much importance to backlinks compared to Google, a well-thought-out backlink strategy is still important. Obtaining backlinks from reputable and relevant Chinese websites can improve the authority of your website.

Why Do You Need a Chinese Website ?

A Chinese website is your first step into the Chinese market. Without a Chinese website, you can’t do Chinese SEO, which means you’ll be barely visible on the Chinese search engine Baidu. If you’re a B2B business, most lead generation will also be done through your website. In the digital age, it’s essential to have a Chinese website because it’s often the first stop for Chinese customers. It’s important to note that the criteria for a good website in China is different than in the West. Just like you look for information through Google, Baidu is the first place most Chinese people look for information. Therefore, a well-optimized and informative Chinese website is essential if you want to get high-quality leads in China. If you don’t have a Chinese website yet, Brandoro can help you design one from scratch for the Chinese market. In addition to developing websites, we also provide Chinese SEO services, which ensure that your website appears on the first page of Baidu search results.

China-Specific Website Issues

① Baidu, the Chinese search engine, gives priority to websites with .cn domains that are hosted in China, placing a high priority on localized content and speed. When optimizing for Chinese SEO, websites outside of China may experience slower loading times, negatively impacting their rankings on Baidu. Businesses may consider hosting their websites within China to improve their visibility in Baidu search results. ② An ICP license issued by the Chinese government is required when developing a Chinese website. This license is a sign of legitimacy, indicating that a company is an authorized Internet content provider within China, which can also have a positive impact on Baidu's SEO results. And to obtain an ICP license, a company must have a Chinese business license. While an ICP license is considered an important criterion for Baidu SEO, it is worth noting that you can still target the Chinese market even without an ICP license, although the results may be less favorable for optimization.

Why Do You Need a Mobile-Friendly Website ?

In China, up to 99.7% of Internet users access the web via mobile devices. This mobile-first environment requires businesses to optimize their websites for mobile users and ensure that they load quickly in conjunction with a China SEO strategy. While Google uses a technique that merges mobile and desktop searches on the same URL, Chinese search engine Baidu compiles mobile searches through a separate application, m.baidu.com, and transcodes websites that are not optimized for mobile devices, which can increase loading times and cause visitors to leave your site. To mitigate these issues, start mobile optimization during website development to provide a higher quality user experience. Additionally, integrating China’s mobile payment systems such as Alipay and WeChat Pay into Chinese websites can enhance the user experience and meet Chinese customers’ preference for mobile payments.

Tips for Chinese Translation of Websites

Baidu prefers 100% Chinese websites, and it is difficult for it to distinguish between multiple languages. So if your website wants to improve its search ranking in Baidu, we recommend using a Chinese homepage. Directly translating English into Chinese through Google Translate usually does not produce effective results. Instead, companies need to study Chinese in depth, understand the nuances of the language, and set keywords in a localized language style to allow target customers to search for your products.

Metadata Setting Tips

①Unlike Google, Chinese search engines and Baidu attach great importance to metadata, including: meta tags, H tags, Alt tags. ②For Baidu, the setting of meta tags of Chinese websites: Title, Description, Keywords is crucial, which helps Chinese browsers or search engines to crawl web page information. ③HTML encoding, do not use ISO-8885-1, but use UTF-8, because it is suitable for most languages ​​in the world.
Our Advantages
① We have an experienced and professional team that is proficient in various techniques and tools of Chinese SEO and SEM. Whether it is website structure optimization, content creation, or keyword research and advertising, we can provide you with high-quality Chinese SEO and SEM services.
② We have a deep understanding of Chinese language and culture, which is crucial in Chinese SEO and SEM services. We can accurately grasp the meaning of Chinese keywords and user search habits, develop the most effective optimization strategy, and improve your ranking in Chinese search engines.
③ We also provide you with customized Chinese SEO and SEM service solutions. According to your business characteristics and target market, we tailor the most suitable marketing plan for you, so that you can stand out in the fiercely competitive Chinese network market.
④ In Chinese SEO and SEM services, we follow the rules and algorithms of search engines and use legal and compliant means to establish long-term and stable optimization effects for your website.
⑤ We focus on data analysis. Through in-depth analysis of a large amount of Chinese search data, we continuously optimize Chinese SEO and SEM service solutions to ensure that you get the best return on investment.
⑥ We will regularly provide you with detailed Chinese SEO and SEM service reports, so that you can clearly understand the progress and effects of the service so that you can adjust your strategy in a timely manner.
FAQ
Is Baidu a popular search engine?

Baidu is the number one search engine in China, far ahead of its competitors. And 80% of Chinese netizens use search engines to find the information they need online.


Is the Chinese search engine Baidu accurate?

Since Baidu mainly supports Chinese searches, Baidu's Chinese keyword searches are more accurate than Google.


How long can you guarantee that you will see a significant improvement in Baidu's search rankings?

Baidu's search engine optimization is an ongoing process, and the effect will be affected by many factors, such as the degree of competition of keywords and the basic situation of the website. Usually, you can see a clear ranking improvement trend within 3-5 months after we start optimizing. But for some less competitive keywords, the effect may be seen faster.


How to measure the effectiveness of search engine optimization?

We will measure the effect through a series of indicators, including but not limited to the improvement of keyword rankings, the increase in website traffic, and the improvement of conversion rate. We will provide you with regular reports to show the changes in these data in detail.


What specific search engine optimization strategies and techniques will be adopted?

Our optimization strategies include keyword research and optimization, website structure optimization, content optimization, external link building and other aspects. For example, in keyword research, we will use professional tools and data analysis to find out keywords related to your business and with large search volume, and reasonably distribute them in your website content. In terms of content optimization, we will ensure that your website content is high-quality, valuable and meets the algorithm requirements of search engines.


Will there be large-scale changes to our existing website architecture?

We will try our best to optimize without affecting your existing website architecture and functions. If it is really necessary to make some adjustments, we will communicate with you in advance and explain the reasons and expected effects of the changes in detail. In most cases, our optimization work is to fine-tune the existing architecture to achieve the best search engine friendliness.


Will your optimization methods lead to website penalties?

We always follow Baidu's search rules and policies for optimization, and use white hat SEO technology to ensure that your website obtains good rankings in a long-term and stable manner. We resolutely do not use any illegal black hat methods, such as keyword stacking, hidden text, etc. In the past services, the websites we optimized have never been punished by Baidu for violations.


If Baidu's algorithm is updated, how do you respond?

We closely monitor the updates of Baidu's algorithm and adjust optimization strategies in time to adapt to the new algorithm requirements. We have a professional technical team that can quickly analyze the impact of algorithm changes on your website and take corresponding measures.


What types of content are more popular with Baidu?

Like Google, regularly publishing original, high-quality content can improve our search rankings on Baidu.


Do we need to combine paid advertising with Baidu SEO?

Baidu is an inevitable step in the Chinese consumer journey. Someone will see your product through an ad, and if interested, they will open Baidu to find information about you. If you are nowhere to be found, it may affect customers' trust in you.


Should I choose between Baidu PPC and Baidu SEO?

Just like Google Adwords and Google SEO complement each other, Baidu PPC and Baidu SEO complement each other to optimize results and increase visibility.


Does Baidu PPC work the same way as Google AdWords?

Although the concept is similar, Baidu PPC algorithm is not as advanced as Google AdWords, so the highest bidders are often ranked higher.


How is the service fee calculated?

Our fees are usually determined based on factors such as the size of your website, the degree of competition for keywords, and the optimization goals. We can make a detailed quotation plan for you based on your specific needs for the specific fee structure.


What are the consequences if we want to terminate the contract during the cooperation?

In the contract, we will clearly stipulate the rights and obligations of both parties. If you want to terminate the contract during the cooperation, we will handle it according to the terms agreed in the contract. But we hope to maintain good communication during the cooperation process, jointly solve possible problems, and avoid such situations.


Get in Touch

客户留言

  • First Name*

  • Last Name*

  • E-mail*

  • WhatsApp

  • Line

  • WeChat

  • Country*

  • Website / Company Name*

  • What projects are you interested in? (Multiple options available)*

    • E-commerce
    • Digital Marketing
    • SEO & SEM
    • Video Production
    • Advertising
    • Website Design
    • Chinese Wikipedia Writing
    • Press Release Distribution
    • Brand Identity Design
    • Rebranding Solutions
    • Campaign Activation
    • Influencer Marketing
    • Company Registration
    • Accounting & Tax Filing
    • Trademark｜Patent｜Copyright
    • Shop Design & Decoration
    • Others

  • Annual Marketing Budget（USD）*

    • <$10,000
    • $10,000 - $50,000
    • $50,000 - $300,000
    • $300,000 - $1,000,000
    • $1,000,000 - $5,000,000
    • >$5,000,000

  • Please briefly describe your needs.

    I have read and agree with 《Privacy Policy》

Our Services

Brandoro

布蓝德