Chinese website design is a key step in expanding into the Chinese market. China has a huge group of Internet users. A well-developed Chinese website can allow your company to directly reach this vast market and provide huge potential for business growth. A professional, beautiful and Chinese website that conforms to the habits of Chinese users can show your company's strength and professionalism to Chinese consumers and enhance the appeal and credibility of your brand. In addition, Chinese website design is also conducive to optimizing user experience. Designing according to the browsing habits and needs of Chinese users, providing convenient navigation, fast loading speed and high-quality content can improve user satisfaction and loyalty. Through accurate and clear Chinese content on the website, you can better convey the company's values, product features and service advantages to Chinese users, reduce misunderstandings caused by language and cultural differences, and promote mutual understanding and cooperation.

Why Do You Need a Chinese Website ?

A Chinese website is your first step into the Chinese market. Without a Chinese website, you can’t do SEO, which means you’ll be barely visible on the Chinese search engine Baidu. If you’re a B2B business, most lead generation will also be done through your website. In the digital age, it’s essential to have a Chinese website because it’s often the first stop for Chinese customers. It’s important to note that the criteria for a good website in China is different than in the West. Just like you look for information through Google, Baidu is the first place most Chinese people look for information. Therefore, a well-optimized and informative Chinese website is essential if you want to get high-quality leads in China. If you don’t have a Chinese website yet, Brandoro can help you design one from scratch for the Chinese market. In addition to developing websites, we also provides Chinese SEO services, which ensure that your website appears on the first page of Baidu search results.

China-Specific Website Issues

① Baidu, the Chinese search engine, gives priority to websites with .cn domains that are hosted in China, placing a high priority on localized content and speed. When optimizing for Chinese SEO, websites outside of China may experience slower loading times, negatively impacting their rankings on Baidu. Businesses may consider hosting their websites within China to improve their visibility in Baidu search results. ② An ICP license issued by the Chinese government is required when developing a Chinese website. This license is a sign of legitimacy, indicating that a company is an authorized Internet content provider within China, which can also have a positive impact on Baidu's SEO results. And to obtain an ICP license, a company must have a Chinese business license. While an ICP license is considered an important criterion for Baidu SEO, it is worth noting that you can still target the Chinese market even without an ICP license, although the results may be less favorable for optimization.

Why Do You Need a Mobile-Friendly Website ?

In China, up to 99.7% of Internet users access the web via mobile devices. This mobile-first environment requires businesses to optimize their Chinese websites for mobile users and incorporate Chinese SEO strategies to ensure that the website can load quickly. While Google uses a technique that combines mobile and desktop searches on the same URL, Chinese search engine Baidu compiles mobile searches through a separate application, m.baidu.com, and transcodes websites that are not optimized for mobile devices, which can increase loading times and cause visitors to leave your site. To mitigate these issues, start mobile optimization during the Chinese website design process to provide a higher quality user experience. In addition, integrating China's mobile payment systems such as Alipay and WeChat Pay into Chinese websites can enhance the user experience and meet Chinese customers' preference for mobile payments.

Tips for Chinese Translation of Websites

Baidu prefers 100% Chinese websites, and it is difficult for it to distinguish between multiple languages. So if your website wants to improve its search ranking in Baidu, Brandoro recommends using a Chinese homepage. Directly translating English into Chinese through Google Translate usually does not produce effective results. Instead, companies need to study Chinese in depth, understand the nuances of the language, and set keywords in a localized language style to allow target customers to search for your products.

WeChat Mini Program Development Solution

With over 700 million monthly active users, WeChat Mini Programs are sub-applications within the WeChat platform. They operate similarly to apps, but without the need to download or install, users can access a variety of mini programs directly through the WeChat interface.

Here is an introduction to the common features of WeChat Mini Programs:
① Mini Programs can be customized to suit a variety of business needs, whether for E-commerce, services, customer support or interactive marketing. For E-commerce businesses, mini programs provide an integrated shopping experience where users can browse and purchase products without leaving WeChat, thereby increasing sales and improving conversion rates.
② WeChat Mini Programs provide a direct channel for communication with customers, and merchants can use it to launch new products or create engaging promotions that resonate with the audience and make them feel more connected to your brand.
③ WeChat Mini Programs seamlessly integrate with WeChat Pay, making user transactions smooth and easy. This integration not only improves the user experience, but also encourages impulse purchases.
④ Creating and maintaining mini programs is usually more affordable than developing standalone applications. Developing standalone applications requires a lot of resources, which is both time-consuming and costly. In contrast, WeChat mini programs are low in development and maintenance costs, and this cost-effectiveness is particularly beneficial for small and medium-sized enterprises or startups with limited budgets.
⑤ Mini programs can be a rich source of consumer data. Merchants can gain in-depth insights into consumer behaviors, preferences, and trends through the data collected by WeChat mini programs, which is very valuable for strategic decision-making.
⑥ WeChat mini programs have a cool feature called "Nearby". Assuming you are a local business or holding an event, this feature can help people discover your mini program nearby and attract more traffic to your digital storefront.
⑦ Customers do not need to search the app store, just scan the QR code to access your mini program immediately. This means that merchants can share your mini program effortlessly, whether on social media, printed on flyers, or displayed in-store.
Our Advantages
① We have a professional team that is proficient in Chinese website design. They have rich experience and superb technology and can meet the various needs of foreign companies for Chinese websites.
② Aiming at the brand characteristics of foreign companies, Brandoro can cleverly integrate them in the development of Chinese websites, retaining the original style of the company while adapting to the Chinese market. This is one of our unique advantages.
③ In terms of cultural adaptability, as a Chinese website design company, We have a deep understanding of Chinese culture and user habits to ensure that the developed Chinese websites meet the characteristics and needs of the Chinese market.
④ For search engine optimization (SEO), We are well aware of its importance in Chinese website design. We use professional knowledge to optimize the website structure and content and improve the website's ranking in Chinese search engines.
⑤ In terms of functional design, as a professional Chinese website design company, Brandoro fully considers the operating habits and needs of Chinese users to create practical and convenient functional modules.
⑥ Security is an important part of Chinese website design that cannot be ignored. As a reliable Chinese website design company, Brandoro uses advanced security technology to ensure the data security and stable operation of the website.
⑦ In terms of project management, as an efficient Chinese website design company, Brandoro strictly controls the time nodes to ensure that the project is delivered on time, so that foreign companies can have high-quality Chinese websites as soon as possible.
⑧ After-sales service is also a highlight of Brandoro as a Chinese website design company. We provide timely and thoughtful technical support and maintenance services, so that foreign companies have no worries.
FAQ
Why do you need to develop a Chinese website?

Because you need a Chinese website for SEO and SEM in order to get more exposure on the Chinese search engine Baidu, and having a Chinese website can also increase Chinese customers' trust in you.


What problems will Chinese customers encounter when visiting our original website?

China has its own Internet firewall system. When Chinese customers visit foreign websites, they may experience slow speed, instability, or even failure to open web pages, which seriously affects the user experience. In addition, language barriers are an obvious problem. Even with translation, it may not be possible to accurately convey cultural connotations and local characteristics. Moreover, the design style and functions of websites in European and American countries may not conform to the aesthetics and usage habits of Chinese users.


Do our competitors have separate Chinese websites in China?

In your industry, many international companies that have successfully entered the Chinese market have developed dedicated Chinese websites. This has become an important means to stand out in the fiercely competitive Chinese market. Having a Chinese website that meets the needs of Chinese users can give you an advantage in the competition with your competitors.


Will not having a Chinese website affect our competitiveness in the Chinese market?

In the current Chinese market environment, not having a dedicated Chinese website may put you at a disadvantage in brand promotion, user acquisition and market share competition. Consumers tend to visit and trust websites that provide localized services and have a good Chinese interface.


Will the cost of developing a Chinese website alone be too high?

Although developing a Chinese website requires a certain amount of investment, the benefits it brings in the long run are huge. By improving user experience, increasing user traffic and conversion rate, it can bring you more business opportunities and profit returns. In contrast, the loss of market share and potential customers due to not having a Chinese website may be greater.


Will the developed Chinese website bring enough returns?

Based on our in-depth understanding of the Chinese market and professional website development experience, We will build an attractive and competitive Chinese website for you. At the same time, after the website is launched, we can continuously improve the performance and effectiveness of the website through data analysis and optimization strategies. Many successful cases have shown that a well-developed Chinese website can significantly enhance brand awareness and market influence, laying a solid foundation for your development in the Chinese market.


Can you design a website that fits the brand image and the aesthetic tastes of Chinese users?

Of course. Our design team has rich experience in cross-cultural design. On the basis of retaining the original characteristics of your brand, we will fully study the aesthetic habits and browsing behaviors of Chinese users.


How to ensure that the Chinese content on the website is accurate and in line with Chinese culture?

We have a professional Chinese editor and translation team who are not only proficient in Chinese, but also understand Chinese culture and market. During the content creation and translation process, strict review and proofreading will be carried out to ensure that the text is accurate, fluent and in line with the Chinese context and cultural habits. For example, when dealing with some professional terms and industry-specific expressions, the common expressions in the Chinese market will be adopted.


Should we write web pages in simplified Chinese or traditional Chinese?

In China, simplified Chinese is more commonly used than traditional Chinese. The areas currently using traditional Chinese are mainly Hong Kong, Macau and Taiwan in China.


Can you provide some design drafts or templates for us to refer to?

In the early stage of the project, we can provide you with design drafts in different styles, including the layout of the homepage and key pages, so that you can have an intuitive feeling of our design direction.


Can you assist us in the planning and optimization of website content?

We will develop a detailed content strategy for you based on your business goals and user needs. Including determining the core information, planning the page structure, optimizing the copywriting, etc. Help your website stand out from many competitors and attract more user attention and interaction.


Does the website have a good responsive design to adapt to various devices and screen sizes?

We attach great importance to responsive design. Ensure that the website can provide a smooth and consistent user experience on various devices such as computers, tablets, and mobile phones. Whether it is page layout, image display or functional operation, it will adapt to different screen sizes and resolutions.


What if we are not satisfied with the results of a certain stage?

If you are not satisfied with the results of a certain stage, we will actively listen to your opinions and make corresponding modifications and improvements. Our goal is to ensure that the final website can fully meet your expectations. During the modification process, we will keep in close communication with you and report the progress in a timely manner.


How is the security and stability of the website guaranteed?

We use the latest security technologies and measures to protect the website, including regular security updates, firewall settings, data encryption, etc. At the same time, our servers are highly stable and reliable, and can ensure the normal operation of the website. We will also provide regular monitoring and maintenance services to promptly discover and solve possible problems.


What is the process of the entire website construction and how long does it take in total?

Usually, our process includes demand analysis, design planning, development and construction, content filling, testing optimization and online deployment. The whole process may take 2-4 months, and the specific time will vary depending on the complexity of the project and your feedback speed. After each stage, we will communicate and confirm with you to ensure that the project proceeds as planned.


How much does it cost to build such a Chinese website?

The cost depends on factors such as the function of the website, the complexity of the design and the number of pages. We will provide you with a detailed quotation list so that you can clearly understand the composition of each cost.


After the website is built, what after-sales support and maintenance services will you provide?

We will provide free after-sales service for a period of time, including solving technical problems that may arise on the website, assisting with content updates, etc. After that, if you need long-term maintenance services, we can develop corresponding service packages based on your needs. We provide annual security maintenance, software updates, web page updates, data backup, and servers in China, etc. to ensure the continuous and stable operation of the website.


Does our Chinese website have to be hosted in China?

Not necessarily. As long as your website is hosted close enough to China and complies with China's Internet regulations, then there is no problem.


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