❶What is the entire cooperation process like and how long does it take to prepare?
The cooperation process generally includes steps such as demand communication, influencer screening, program planning, content creation, review and modification, and release and promotion. It usually takes 2-4 weeks from the beginning of preparation to formal promotion, but the specific time will vary depending on the complexity of the project and the influencer's schedule. At each stage, we will keep in close communication with you to ensure smooth progress.
❷How do you select influencers suitable for our brand?
We have a complete influencer screening system. First, we will conduct an in-depth analysis of your brand positioning, target market, and marketing goals. Then, based on these factors, we will screen in our influencer resource library, taking into account the influencer's fan portrait, content style, interaction rate, influence, and fit with your brand. For example, if your brand is a fashion brand, we will give priority to influencers who have a deep influence in the fashion field and whose fan base is mainly young fashion enthusiasts.
❸Are the fans of these influencers real and effective?
Before cooperation, we will conduct strict evaluation and analysis of the fan data of the influencer, including the growth trend, activity, and geographical distribution of fans. At the same time, we use third-party tools and data analysis platforms to verify the authenticity of fans. In addition, most of the influencers we choose are active in related fields for a long time and accumulate fans through high-quality content. Their fan loyalty and activity are usually high.
❹On which platforms can we use influencer marketing in China?
Common platforms include Douyin, Xiaohongshu, WeChat, Kuaishou, Weibo, Toutiao, Bilibili, etc.
❺How will influencers promote our products or services?
The promotion methods are very diverse. It may be through sharing videos of product trials and reviews to attract fans with real experience. It may also be to cleverly integrate your products into the scenes of daily life and make soft recommendations. Or hold online interactive activities, such as lucky draws, Q&A, etc., to increase fan participation. The specific form will be customized according to the style of the influencer and the characteristics of your brand to ensure that the promotion is natural and attractive.
❻How to measure the effect of influencer marketing?
We will evaluate the effect through a series of indicators, such as direct data such as the exposure, likes, comments, and reposts of the content released by the influencer, as well as indirect data such as the growth of search volume of brand keywords, changes in website traffic, and sales conversion. At the same time, we will also pay attention to the change in fans' attitude towards the brand and the effect of word-of-mouth communication.
❼How to communicate and coordinate with influencers during the cooperation process?
We have a dedicated project team responsible for communication and coordination with influencers. We will clearly convey your brand needs and promotion points to the influencers, supervise the content creation process, and solve possible problems in a timely manner. At the same time, we will provide you with regular communication reports to keep you updated on the latest situation of the cooperation.
❽If the effect is not ideal, what are the improvement measures?
If the initial effect does not meet expectations, we will analyze the reasons with you, which may be due to improper selection of influencers, insufficient content attraction, or inappropriate promotion timing. Then, according to the analysis results, timely adjust the strategy, such as changing influencers, optimizing content, or adjusting promotion time and channels.
❾How to avoid legal risks in influencer marketing?
Before cooperation, we will sign a detailed contract with the influencer to clarify the rights and obligations of both parties, including compliance with laws and regulations, and ensuring that the content is authentic and legal. At the same time, our legal team will supervise and review the entire marketing process to ensure compliance.
❿If an influencer experiences a negative incident, how should it be dealt with?
We will closely monitor the dynamics of influencers and formulate response plans in advance. If an influencer has a negative incident, we will quickly assess the potential impact on your brand and take corresponding measures, such as issuing a statement in a timely manner, adjusting the promotion strategy, or replacing the cooperating influencer, to minimize the negative impact.
⓫How to ensure that the marketing content complies with China's laws, regulations and cultural?
Our team has professionals who are familiar with China's laws, regulations and culture, and will strictly review and guide the content created by influencers. Clarify the boundaries and precautions of the content in the planning stage to ensure that all marketing content is legal and compliant, and respect China's cultural traditions and values.
⓬Why hire a Chinese influencer agency?
China's influencer market is vast and wild, with thousands of fake accounts, and some influencers will even deceive you. Working with an organization that understands this field can minimize your investment risks and increase your return rate.
⓭How is the cost of influencer marketing services calculated?
The cost usually depends on factors such as the influencer's popularity, number of fans, form of cooperation, and duration and scope of promotion. The cost of influencers with high popularity and large number of fans is relatively high, and the cost of in-depth cooperation and long-term promotion will also increase accordingly. We will provide you with a detailed list of expenses and budget plans to ensure that you understand every expenditure clearly.
⓮How to choose influencers with a limited budget?
Even if the budget is limited, we can find you cost-effective influencers. For example, some emerging but potential influencers have high fan activity and strong interactivity. Although they may not be as well-known as top influencers, they have a certain influence in specific fields or regions and can bring you precise marketing results.