China Tiktok E-commerce Marketing

Douyin has more than 1 billion monthly active users, with an average monthly usage time of 46.5 hours per person, providing a huge potential consumer group for Douyin e-commerce. As early as 2024, the total merchandise transaction volume of Douyin e-commerce reached 3.5 trillion yuan, of which live broadcast sales accounted for 63%. Douyin e-commerce operation is a complex and delicate job that requires rich experience and professional knowledge. If you want your brand to be approved to go online on Douyin, we will be responsible for registering and creating a Douyin store that not only introduces your brand, but also ensures that the design and user experience are localized for Chinese consumers. In order to help you improve conversion rates and ROI, we will help you with branding and storytelling in China.

Our Douyin e-commerce agency operation has 5 major advantages:

① Professional team: It brings together a group of experienced and professionally skilled operation talents, including experts in various fields such as short video production, live broadcast planning, marketing promotion, data analysis, etc.

② Rich experience: We have been deeply involved in the field of Douyin e-commerce agency operation for many years, successfully served many well-known brands, accumulated rich practical experience and industry resources, and are familiar with the rules of the Douyin platform.

③ Data-driven: We have established a complete data analysis system. By real-time monitoring and analyzing various store data, such as traffic, conversion rate, average order value, repurchase rate, etc., we can deeply explore the information behind the data and continuously improve the store's performance.

④ Resource integration: We have established close cooperative relationships with many Douyin influencers, celebrities, MCN organizations, etc., and can integrate resources from all parties to create a diversified marketing matrix for merchants, such as inviting influencers to cooperate in promotion, holding celebrity live broadcasts and sales activities, etc., to enhance brand awareness and product sales.

⑤ Full service: We provide one-stop services for the entire process from store construction, decoration, product listing, marketing promotion to customer service, data monitoring and analysis. Merchants no longer need to connect with multiple service providers, which greatly saves time and energy costs and improves operational efficiency.

Our Douyin e-commerce operation service includes the following links:

① Store decoration: According to brand positioning and target customer groups, a professional visual design team creates a unique store style, from homepage layout, product classification to detail page design. At the same time, combined with the characteristics and popular trends of the Douyin platform, the Douyin store page is regularly optimized and updated to improve the store's attractiveness and conversion rate.

② Marketing and promotion: formulate personalized marketing strategies to increase brand awareness and product sales through various channels and methods. Including the production of high-quality Douyin short video content, such as product introduction videos, creative advertising videos, user testimony videos, etc., to attract user attention and stimulate their purchasing interest. Plan and implement Douyin live broadcast sales activities, arrange professional anchors to display and explain products, interact with the audience, and promote sales conversion. Carry out expert cooperation promotion, invite well-known experts and Internet celebrities on Douyin to endorse or recommend products for the brand, and expand the brand's communication range with their influence and fan base. Use Douyin's advertising delivery system to carry out precise advertising delivery, push product information to target customer groups, and improve advertising effectiveness and return on investment. In addition, promotional activities will be planned in combination with hot topics, festivals, etc. to attract users to buy and increase sales.

③ Product management: Assist merchants in screening and optimizing Douyin products to ensure that the listed products are competitive. Including refining and beautifying product pictures, writing attractive product titles and descriptions, highlighting product selling points and advantages, and improving product search rankings and click-through rates on Douyin. Real-time monitoring of product inventory status to avoid out-of-stock or backlog inventory and improve capital turnover. At the same time, track and process the evaluation and after-sales situation of Douyin products, promptly solve the problems reported by Douyin users, and maintain the good image and reputation of the products.

④ Customer Service: Provide 24-hour Douyin online customer service, respond to user inquiries in a timely manner, answer product-related questions, provide users with personalized purchase suggestions and solutions, and ensure that users have a good experience during the shopping process. Establish a complete Douyin after-sales service system, handle user return and exchange applications, complaints and suggestions and other after-sales issues, and improve user satisfaction and loyalty. Through the analysis and mining of customer data, we can deeply understand the needs and behavioral habits of Douyin users and provide Douyin merchants with valuable market feedback information.

⑤ Data monitoring and analysis: Use professional data analysis tools to monitor various operational data of Douyin stores in real time, such as traffic sources, number of visitors, dwell time, conversion rate, average order value, sales and other core indicators, and regularly generate detailed operation reports to present the store's operating status and existing problems to Douyin merchants. Based on the results of data analysis, deeply explore Douyin user behavior and market trends, provide merchants with targeted optimization suggestions and decision-making support, help merchants adjust their operating strategies, optimize product structure, and continuously improve the competitiveness and operational efficiency of Douyin stores.